HARO Link Building

HARO, also known as “Help a Reporter Out”, is a platform which connects brands and businesses with media journalists who are looking for expert tips, insights and opinions every day of the week.

Once you sign up, you’ll receive emails three times per day with different HARO queries listed. Most of the queries listed will not be relevant to you. Within the bombardment, however, there will be some golden link building opportunities!

Once you find a relevant HARO query, you need to draft a pitch to send to the journalist in question. The rest is a waiting game to see if your pitch will be featured in the publication or media outlet.

Building HARO links requires time, quick thinking and expertise. As the service is free, competition can be intense meaning striking the right notes with your pitch is crucial.

Timing is everything when it comes to building links using HARO. In fact, with HARO being so fast-paced, checking in daily is essential. For busy agencies or in-house teams, this isn’t always possible. Combine this with the fact that successful pitches are not guaranteed and building HARO backlinks can seem like an almost impossible task.

This is where we come in. We have a specialist team on hand who scour HARO emails daily to identify the most relevant queries for your business. Once they land, we then craft perfect pitches to give you the best chance of success.

As journalists can receive hundreds of pitches each day, we ensure all our responses are short, concise and above all, valuable.

Having built links using HARO for many years, we’ve perfected our pitching process to help businesses and brands of all sizes and sectors to stand out to journalists for the right reasons, securing positive media coverage. In fact, we’re so confident in our service, that we guarantee a set number of successful high quality backlinks per package.

With our 30+ pitch package you’ll get at least 2 quality backlinks, with our 50+ pitch package you’ll get 4+ quality backlinks, and with our 70+ pitch package, we guarantee at least 6 successful backlinks.

As a rule, we pitch to DA30+ websites with a minimum of 1000 SEMRush traffic too, but most placements will exceed these metrics.

In short, we’ll do the leg work, allowing you to focus your efforts on other aspects of your client’s SEO strategy!

The number of links gained from a campaign can vary greatly depending on the industry and relevant link opportunities available. We do however guarantee a minimum amount of links based on the # of pitches. We aim to far exceed the minimum guarantee:

30+ pitches we guarantee 2+ successful links

50+ pitches we guarantee 4+ successful links

70+ pitches we guarantee 6+ successful links

Unfortunately not, we have little control over how the media publications will include your quote. Most will include a mention by linking your name, the company name, URL or similar. Others may use a keyword anchor if it’s relevant, but this is rare.

Our talented writing team will write the pitch with your company and services in mind, adding amazing value to the context of the article proposed. The better the pitch, the more likely it will result in a link.

HARO pitches must be submitted with the name, job title and a short bio about the company representative included. Providing this information gives you a greater chance of being successful. Clear headshots/profile images are also useful although uploading an image when submitting your order is optional.

We try to keep HARO pitches very positive, informative and based on your industry, or business in general. We stay away from controversy and politics, so in general, there will be absolutely nothing to worry about in terms of being represented in a good light.

In general, links generated from HARO and other reporter opportunities will be included in a roundup piece that asks experts within a field for an opinion or a tip on a certain topic.

The minimum number of links in each package will be guaranteed DoFollows links however it is possible to receive additional links that could be DoFollow and NoFollow.

Yes! Our HARO link building service is specifically designed to help you to gain high authority white hat links by targeting exclusive media outlets. We do not pay journalists for features or to build links, successful placements are simply based on 100% genuine outreach.

HARO is a great way to naturally build high authority backlinks which help to increase a website’s credibility. A successful HARO SEO campaign can also increase your organic traffic through improved visibility in the SERPs; having backlinks from a variety of good quality, high traffic sources also means you’ll have a consistent flow of referral traffic too.

In short, the more natural links you build, the more authoritative you will become, and the more you will reap the benefits!

We estimate the following delivery times across each of our HARO link-building packages:

Up to 90 days for 30+ pitches

Up to 100 days for 50+ pitches

Up to 130 days for 70+ pitches

Please note, that the turnaround times above are only estimates and results may come in a lot sooner. For some niche industries, the process may also take longer. If we don’t win the links straight away, we’ll continue to pitch until we do.

During the conservative time frames above, you may start seeing pitches being successfully used in publications within the first few weeks. We will report on everything at the end via our HARO pitch report – in which you’ll see every pitch and every successful link.

Of course! In fact, we highly recommend mixing up your link-building. It’s good practice to have a nice balance, incorporating various link-building methods such as guest blogging, press release distribution, infographic promotion, directories, a mix of follow and no follow, and so on.

We’d recommend 2-3 HARO campaigns per year per website. This will give your website a nice handful of exclusive, authoritative, and genuine links that just can’t be achieved by competitors. HARO links act as the cherry on top that moves the needle in SEO campaigns, small and large.

The links secured should last indefinitely. In the unlikely event that a link is lost, perhaps due to the site in question being taken offline, we will replace the lost links for you within 12 months of the link being secured.

With every order, unlike any other supplier, we’ll deliver you a unique, white label pitch report which will contain the HARO email ID, the content for every pitch submission we make for your campaign and the successful link placements.

Not only is this a great deliverable for your clients but it also verifies that we are responding to real live HARO requests and not just securing mentions from random sites to build backlinks.

With past experience, we know that the following can be tough niches to build HARO links for. For this reason, we do not cover these niches:

Gambling & Gaming

Pharmaceuticals & Drugs (including prescription drugs and CBD products)

Adult topics

Weapons

If you are unsure about your industry or niche, contact us to speak to a member of our Support team.

We will only provide refunds if we are unable to secure placements. We are unable to provide refunds for any other reason.