HTML formatted SEO product descriptions, complete with optimised titles and meta descriptions.
What is Product Description Writing?
When selling online, your target audience can’t touch or feel your products. You may have amazing product images, but that alone may not lead to a purchase decision. This is where product descriptions come into play. Whether you have a small online store or a global ecommerce business, it's important to make sure that your product descriptions are the same as being in the store.
How Our Product Description Service Works
1. Place Your Order
Whether you need one product description writing or hundreds, we can handle your order with quick turnaround times. You can also bulk upload your product IDs, titles and URLs using our spreadsheet input option to save you time and hassle.
2. The Writing Stage
Our talented team of writers will create compelling, keyword rich HTML product descriptions and titles which are completely unique. We’ll take care of the meta descriptions too, making your ecommerce SEO totally on point and optimised.
3. Spreadsheet Delivery
You can export your completed order in a spreadsheet format, ready for you to upload into your ecommerce platform, such as Shopify, FBA, BigCommerce, Magento and more. You’ll just need to match up the correct columns for your platform.
Product Description Writing Benefits
Written in Clean HTML
HTML-written descriptions with bullet points will look great when uploaded.
We write unique SEO meta descriptions so you stand out in the SERPS.
Export a Spreadsheet
Delivered in a "ready-to-upload" CSV for your e-commerce platform.
Trained Writers
Our writers have been trained specifically for e-commerce content.
Frequently Asked Questions
Why do I need product descriptions?
Most ecommerce platforms use short generic descriptions or utilise duplicate descriptions from manufacturers for their products. Having uniquely crafted product descriptions which promote product features, benefits and any technical details will not only give you a great advantage in the SERPs and Google Shopping listings, but it will also leave potential customers more informed which may lead to increases in conversions.
Where can I use ecommerce product descriptions?
Our product descriptions service is perfect for uploading to your existing ecommerce platform or WordPress website. Our team is also trained in writing persuasive Amazon product descriptions.
How are SEO product descriptions different to normal descriptions?
SEO product descriptions are written to please both search engines and customers. By creating SEO friendly product descriptions you will increase your chances of improving the online visibility of your store and products in SERPs, potentially resulting in more clicks.
Our team of talented writers has been trained in writing content for product pages, specifically to craft compelling, keyword rich HTML descriptions and product titles. We also take care of the meta descriptions to ensure that your products are fully optimised.
Will the product description be unique to my website?
Our writers are encouraged to include main keywords, and secondary keywords, and to reference product features and benefits wherever they can. By including this information, you stand a better chance of ranking higher in search engines and Shopping listings.
What if I already have product descriptions for my store?
Overwriting existing product descriptions is easy with most e-commerce platforms. If you’re looking for an easy way to gain an advantage over competitors in ecommerce, creating unique product descriptions is a great way to do this.
Will the descriptions be optimised?
Writers are encouraged to include main keywords, secondary keywords, and use features wherever they can within the description. This makes it more optimised for search and Shopping listings.
What format do you deliver the descriptions in?
We deliver the descriptions to you in a spreadsheet format, so you can easily export and import them into your ecommerce site.
What do you write in an SEO product description?
Our writers include the main features, product benefits, and attributes of your product(s). They also include main keywords and secondary keywords within the product descriptions where appropriate. Along with the description itself, we’ll also draft a compelling title and meta description to increase the chances of users clicking through to your products.
Will I need to format the descriptions before publishing?
No. We write the description in HTML, so right out of the box, they will include the correct line breaks, bullet points, and more to appear correctly on your ecommerce website.
Do you write a title and meta description?
Yes, we include a carefully crafted title and meta description for you to import into your e-commerce site. Every product description will feature a completely unique title and description.
How long should product descriptions be?
You choose. We offer 100, 200, and 300-word options for your product descriptions.
How long should product descriptions be?
You choose. We offer 100, 200, and 300-word options for your product descriptions.
Do you include bullet points for Amazon FBA product descriptions?
We sure do! Bullet point feature lists are delivered in separate fields, so it will be easy to upload to the Amazon FBA platform.
Is the description written in HTML?
Yes, to cater to e-commerce platforms and Amazon, the descriptions are delivered in HTML, ready to upload with no inconvenience.
How long does it take to write product descriptions?
We can complete up to 100 product descriptions in 4 days (standard delivery) or in as little as 48 hours with our express delivery option.
Orders for over 100 pieces of content will have a 10-day standard turnaround and 5 days express turnaround.
The estimated lead time will be indicated once you start the order process and choose your quantity.
